Winner: 2011 American Graphic Design Award
The Health & Wellness Center at Florida State University is just that, a center for students and staff at FSU to get treatment, care and therapy.
Formerly the Thagard Student Health Center, the Health & Wellness Center was moving to a brand-new facility with expanded care and exercise equipment and a new approach to health. The original logo (when it was to be titled the Wellness Center) was designed to show the three-fold approach to health, wellness and exercise, encompassed in a balanced effort to care for the body, mind and spirit.
The executives of the Center felt the final logo more simply conveyed their new attitude and more closely tied them with the Seminole tradition at FSU with the strong letterforms and stylized feather.