JCT Services is the subsidiary of WJCT Public Broadcasting that operates the DCA-NOC (Digital Convergence Alliance Network Operations Center), a collective television broadcasting facility that is the result of an alliance between more than 10 broadcasting stations.
The revolutionary and technical nature of the company necessitated a simultaneously progressive and timeless brand—I chose to give it something of an “electric” feel.
The technological nature also lent itself well to the creation of a secondary emblem that is almost reductively simple, geometric and precise; the isometric angles are also repeated across the background of the stationery items and other branding materials.