Logo/branding, website, collateral
State of the Re:Union is a nationally syndicated NPR program hosted by Al Letson in which Al and the show’s other producers travel the country “telling the story of America, one community at a time.” The stories in the show can segue rapidly from laugh-out-loud funny to watershed, thought-provoking and almost always deeply moving.
With the (at the time) recent sponsorship of the show by WJCT, came a time for rebranding, but one of my main concerns was not alienating the already substantial audience. Furthermore, Al Letson is nothing if not a comic book fanatic. With all of these things in mind, I wanted to create a brand that stayed true to the show—so deeply rooted in American communities—but still show hints of the fun, remarkable fan man that is Al Letson.
The website, on the other hand, needed a rather aggressive refresh to simplify the purpose and put content front-and-center. Ever the most important aspects are user interaction and easy, beautiful access across our varied screen sizes.
Of course the user should be able to navigate content by season, episode, etc., but one of the more unusual and fun features for this site was creating the ability to navigate content via a map of the United States. This way users could interact with the content that strikes most closely to home, or alternately explore new stories in new areas of the country in an intuitive manner.