The Las Vegas Motorcoach Resort is an upper-class destination in Las Vegas for motorcoaches. Of course, I needed to create branding convey the glamour of Las Vegas and stand out among some of the brightest lights in the world, but stay a bit more elegant at the same time; also a concern was staying cohesive with the current logo.
This idea evolved into a smooth, richly dark design with bright, dimensional highlights evocative of the Las Vegas skyline, in a (very loose) shape of a crown to elevate the resort as one of the most desirable destinations in the city.